Nanushka
As a niche contemporary womenswear brand, Nanushka is driven by the desire to build a bridge between intuitive and functional design. Confident ease being the basis of the brand’s aesthetics, it offers easy-to-wear pieces with subtle femininity, elevated quality, and unexpected details.
This project begins with a brand identity redesign, translating seamlessly into print and web applications. Understated femininity, made effortlessly chic.
The web layout redesign mirrors many elements of the printed publication, while lending itself towards a simplified user experience which makes the content easier to digest in smaller portions. The redesign strips down the layout to emphasize the clothing, using rollovers and various other interactive elements to engage the page's visitors. It is bold and sleek, featuring a renewed brand identity that communicates the ethos of the brand.
Photography © Nanushka: Michele Yong, Fauve Bouwman + Juliette Cassidy.
Services
Lookbook
Web Layout Design
Logo Redesign
