Costa Palmas
A brand and campaign brings the Sea of Cortez to a new generation of explorers.
Costa Palmas is a 1,500-acre masterplanned resort community on the calm Sea of Cortez in Baja Mexico, featuring a Four Seasons Resort and Residences, the independent Casa Blake, and an Aman currently under construction.
To support a new phase of development, the brand was refreshed in 2023, with a renewed visual identity and carefully crafted collateral across print and digital platforms. Building on the established brand and providing a new perspective on art direction, the work translated the resort’s eclectic luxury positioning into refined layouts, brochures, and marketing assets. The brand is brought to life by bespoke design touches, cinematic photography, and a playfully irreverent tone.
The website was completely redesigned to optimize the sales funnel while incorporating the refreshed visual identity alongside photography and video assets guided by strategic art direction. Each touchpoint was developed to reflect the resort’s authentic and elevated experience, creating a consistent and refined brand presence that positions Costa Palmas as a benchmark for luxury on Mexico’s East Cape.
