British Properties
An identity rooted in place, built for the future.
British Properties is one of Vancouver’s most storied developers, with nearly a century of influence on the North Shore. As part of the branding work completed at Resonance, the project focused on redefining the developer’s visual identity to signal a new era of community creation while honouring its legacy.
The existing logo dated back to the 1930s, originating from the period when British Properties first built a bridge across the Burrard Inlet. While historically significant, the mark had become ornate and formal in tone, increasingly disconnected from contemporary audiences and future-facing ambitions.
Services
Art Direction
Brand Identity Redesign
Website Redesign
Stationery Design
Marketing Strategy
Team
Creative Director: Dominic Prevost
Copywriters: Dianna Carr, Sandra O’Connell
Art Direction & Design: Kelsey Boucher
Web Developer: Bill Ellis
Designed at Resonance Consultancy
The identity was redesigned by distilling the mark back to its source: the elegant main cables of the Lion’s Gate Bridge, once the longest suspension bridge in the British Empire. These graceful arcs became the sole, defining graphic element of the new logo, paired with clean, contemporary typography. Within the form lives a layered meaning: a clear reference to the bridge itself, a quiet echo of the trees that shape Vancouver’s landscape, and an upward, directional gesture that speaks to growth, momentum, and British Properties’ ongoing commitment to building, improving, and evolving the communities it helps shape. The resulting identity balances legacy and modernity with restraint and clarity, marking a confident step forward for a developer deeply rooted in place.
Minimal, meaningful and modern: clean lines, considered typography and a minimalist mark rooted in contemporary history. This suite brings the British Properties brand into the present with clarity and confidence across print and digital applications of the brand identity.
